As a model of Trung Nguyên Legend Group—a company that strives to establish Vietnam as a coffee powerhouse—Trung Nguyên E-Coffee is positioned to create an innovative coffee shop model that showcases the rich coffee culture through the enjoyment of the finest elements of three coffee civilizations: Roman, Ottoman, and Zen.

With a zero franchise fee, Trung Nguyên E-Coffee also offers many benefits tailored to three partnership packages, with costs ranging from 65 to 175 million VND, meeting different investment needs of partners. Additionally, a gift set is provided when partners pay a deposit for the franchise packages:

10% discount on franchise fees

Gift basket worth 1,700,000 VND

Opening gift equivalent to 500 cups of coffee.

For those passionate about entrepreneurship and who love coffee, Trung Nguyên E-Coffee will be the optimal solution with just five collaboration steps:

1.Agree on cooperation and sign the contract

2.Survey and assess the location, then design

3.Implement construction, repair, and equipment installation

4.Train staff and conduct trial operations

5.Open the store and begin operations

Additionally, there are attractive programs for customers visiting the booth:

15% discount on products from the three coffee civilizations, as well as items (Thermal bottles, Bags, Filters, etc.) and books.

Special price for the Love Gift Box at only 549,000 VND (Original price: 665,000 VND)

Buy 1 get 1 free on Success bottled coffee.

With the message “Community of 3 Coffee Civilizations – The Essence Converges,” Trung Nguyên E-Coffee, a brand of Trung Nguyên Legend Group, has created a “wave” in the coffee shop market in Vietnam and internationally. It opens nearly 30 new stores per month on average, with hundreds of customers registering daily for franchise consultations, maintaining over 1,000 franchise stores in Vietnam and abroad.

Trung Nguyên E-Coffee aims to create an innovative coffee shop model that celebrates the rich cultural heritage of coffee through the essence of the 3 coffee civilizations: Roman, Ottoman, and Zen. This contributes to enhancing the coffee shop environment and connects all existing coffee shops across Vietnam into a community that embodies the essence of these 3 coffee civilizations.

Not only does Trung Nguyên E-Coffee provide delicious coffee, but it also creates a space for connection and knowledge sharing, recharging the mind. This attracts consumer interest and appeals to partners choosing a coffee business startup model in a competitive environment. The new version of Trung Nguyên E-Coffee – “Community of 3 Coffee Civilizations – The Essence Converges” continues to build its unique competitiveness with its values, offering a distinctive coffee culture experience that no other system can provide.

At the Asia Pacific Enterprise Awards – Apea 2023, Trung Nguyên E-Coffee was honored as the “Inspirational Brand.” This award is dedicated to businesses with product and service brands that inspire and positively impact the community, strongly supported by consumers.