Coffee Expo Vietnam 2018

By Vietnamese coffee & dessert
Posted January 4, 2019

Coffee Expo Vietnam 2018 (Coffee Expo Vietnam 2018) is the most prominent trade event in the coffee, tea & dessert; the place that covers premium coffee & tea, ingredients, machinery & facilities, dessert, and other related products from various well-known domestic and international brands.

This is the third time the exhibition has been organized by Coex Vietnam and co – organized by Vietnam National Trade Fair & Advertising Company(Vinexad), Vietnam Coffee Association (Vicofa). The event will be held on November 1st – 3rd, 2018 at Saigon Exhibition & Convention Center (SECC), District 7, Ho Chi Minh City. We hope this event will provide valuable opportunities for business owners, coffee and pastry shop owners to find high quality items; research market and invest in businesses; meet and cooperate with domestic and international partners.

Hobby of drinking coffee of Vietnamese and Saigonese are clearly shown by a large number of coffee shops around the residential areas, workplaces, and shopping centers. Thanks to this, there is a strong development of Vietnamese coffee industry. Beside coffee, new types of beverage such as tea and milk tea have appeared in Vietnam. Popular milk-tea brands and “English afternoon tea” shops are popular among the young people.

Besides, the boom of new urban district development as well as the surrounding cities has led to a large growth in the number of coffee and pastry chain shops. According to a report from market research firm, Euromonitor, the number of coffee shop chains in Vietnam is growing about 7% a year. In 2015, it was estimated that there are more than 26,000 stores in Vietnam. The coffee shop chain market has a lot of potential for sustainable development, and each brand has to choose its own strengths, while ensuring uniformity of products and services.

At the exhibition, a variety of products and services can be found, including tea, coffee, machinery, equipment, products, and materials to make beverages and sweet foods. Many well-known brands such as Coffee: King car, Vovos, Vinacafe, Nescafe,… Machinery, cubes asia, mercon, epicure,… Tea and milk tea: Dotea,Luave…Bakery: Fonterra, Tan Nhat Huong, A – Au,… will participate in the exhibition. With the participation of 260 Brands from 10  countries the exhibition will be a grant opportunities for domestic and foreign enterprises to find suitable partners, develop and invest in businesses.

Within the framework of the show, a series of concurrent events will be held

  • Vietnam Super Barista Championship 2018 Competition

The competition, co-organized by Coex Vietnam, Tan Nhat Huong and the Saigon Bartender Association (SBA), is to recognize the talents and create opportunities for Baristas (bartender), working for coffee shops, restaurants, and hotels. All baristas will compete in three consecutive days to win the grand prize of 200 million VND. The champion will also be sponsored by Coex Vietnam to participate in the World Super Barista Championship 2019 in Seoul, Korea. For details, please check the website:

  • Workshop/ One day training class

The program takes place inside the exhibition hall, and these workshops are great opportunities for visitors to learn about barista, baking, signature drinks under the guidance of experts. Here below is a list:

Day Time Organization
Program Performer
Thursday, 01/11 10:15 – 12:00 A – Au School How to make sugarveil decoration
12:15 – 14:00 Annam_Nespresso Introduce Nespresso and demonstrative recipes of coffee and drink make with Nespresso Le Ky Hieu
14:15 – 16:00 Annam_Teisseire Sharing APAC drink trend and present new drink made with Teisseire Juno Yong _ APAC regional brand ambassador
Friday,  02/11 10:15 – 11:00 A- Au school Wagashi art
13:15 – 14:00 Long Beach Syrup Introduction to LongBeach Syrup and Creatice beverage recipes for speed bar and cafe by LongBeach Syrup.
14:15 – 16:00 Annam_ Teisseire Sharing APAC drink trend and present new drink made with Teisseire Juno Yong _ APAC regional brand ambassador
Saturday, 3/11 10:15 – 11:00 IDOCEAN – LOVERAMICS – ACAIA – LUAVE COFFEE INDOCEAN coffee cuppping BID Van Tran,BID Luan Pham
11:15 – 13:00 A – Au School Glossy butter cream – Flower decoration
14:15 – 15:00 DOTEA Tea Training class CEO Đo Ngoc Thuan

Workshop registration link:

  • 2018 Greater China Coffee Elite Forum – Vietnam Destination,

China has one of the world’s oldest tea-drinking culture, but coffee is not giving up, this dark addictive drink has been exploring its own market share with $2 billion in revenue and an impressive growth of 14,3% per year.

With a deep cultural and market correlation, 2018 Greater China Coffee Elite Forum – Vietnam Destination, will provide various insights with high applicability in Vietnam for all the audience in the exhibition.

Time Topics Speaker
01-11-20181:30pm-2:30pm Overview of China’s coffee market development through big data Tony – Certification judge of World Barista Competition China 2012 – 2018.
01-11-20182:30pm-4:00pm Our champion road – the Chinese-Vietnamese champions’ sharing + Ms. Hoang Thao – 2017 Vietnam Super Barista Champion.+ Wang Xuechao –2015 World Coffee latte art Competition of China Champion.

+ Jeffry Pan – 2017 World Barista Competition China Champion.

+ Zhu Jingui – 2018 World Barista Competition China Champion, Founder of Uncle G Coffee, Chinese brand ambassador of Project Origin.

01-11-20184:00pm-5:00pm The past and future of China’s Intelligent Manufacturing + Pan Junfei – President of DA ZHEGN GROUP.+ Wang Genzu – Founder of JGROUP FOOD & BEVERAGE (SHANGHAI) CO, LTD.

+ Zhang Jiahui – President of SHANGHAI CHENGYU PACKAGING CO, LTD.

02-11-20181:30pm-2:30pm From the coffee cultivation to see the market development – China-Vietnam coffee origin cultural exchange + The Married Beans+ Fang Zhenlun – CQI Q-grader, Taiwan Top 10 “shennong” Award

+ DongZhihua – Former director of Yunnan Coffee Factory, participated and organized multiple Coffee development programs in China, under Ministry of Agriculture and United Nations. Planning “Yunnan Coffee Cup” China brewing competition.

02-11-20182:30pm-3:30pm Exchange and sharing of Chinese and Vietnamese coffee roasters + La Viet coffee+ Mr. Tony – Certification judge of World Barista Competition China 2012 – 2018.

+ Elephant Chou – 2014 – 2016 International Italian Coffee Tasting Conference – Gold award

02-11-20183:30pm-4:30pm The way of chain management-the dialogue between the Chinese and Vietnamese three giants. + Vice director of TRUNG NGUYEN Group.+ Bryan Loo – Founder of Loob brand, the coffee chain with more than 200 branches.

+ Wu Chien-Shen – Co-founder of Buer Tea shop, ELITEA, Fresh TalkBlacktea teashop, Deputy General Manager of Shanghai Safory Restaurant Management Co., Ltd.,

03 – 11-201810:00 a.m– 10:45 a.m Past & Present: How has Vietnamese Coffee changed?
Roasting & Processing: How Vietnam adapt to specialty coffee
The married beans.
03 -11-201811:15 a.m – 11:45 a.m Buhler group
Roasting technology in Coffee processing lines
Buhler group.

Coffee Expo Vietnam 2018 is expected to welcome more than 30,000 visitors, especially traders and potential buyers from Vietnam and neighboring countries.

The exhibition is free entry and many presents will be available for visitors. Participants can register online at or join the Facebook fanpage

The exhibition is sponsored by the media partners such as Kham Pha Magazine, Information Channels:,,; Unimedia; Vietnammarcom; Doanh nghiep và Thuong hieu; Vietstock; Daily24h; Caphe.magazine, Info TV,

For further information, please contact:

Ms. Hoang My

Tel: 0903 904 903 | Email:  | Website: